Fitness Director

Company: Anytime Fitness
Location: Minneapolis
Posted on: April 1, 2025

Job Description:

Anytime Fitness Fitness Director Minneapolis, Minnesota Apply NowFITNESS DIRECTOR AT ANYTIME FITNESSTerritories: Minnesota, Iowa, and South DakotaCOMPANY OVERVIEWIndependently owned and operated, Anytime Fitness strives to serve as the flagship health and wellness facility within their respective communities, providing our hardworking staff, members, and clients the opportunity to live their ideal life by connecting, inspiring, and transforming. Working at Anytime Fitness not only allows employees to pursue their passion but also provides tremendous opportunity for career advancement, job stability, and long-term growth within the fitness industry, at both the local and corporate level.BENEFITS AND PERKS

• A competitive salary based on experience.
• Health benefit - HRA for qualified employees.
• Paid Time Off.
• Holiday Pay.
• Complimentary membership for you and a spouse to over 5,000 Anytime Fitness clubs worldwide.
• State-of-the-art sales training, continued education/development, and support.
• Regular team training focusing on personal and professional development.
• Multiple company outings and events annually.
• The opportunity to grow and advance within an exciting company!POSITION SUMMARYA Fitness Director (FD) is responsible for all personal training at all of our locations. The Fitness Director will hire and develop all new trainers and will be responsible for training revenue growth with the essential focus of coaching and training all personal trainers to achieve success. Coaching areas include hiring, sales, and service. The FD also serves as a 'guidance counselor' to all trainers, 'educator and mentor' for all training staff, and 'strategist' for the Club Director. The FD is responsible for managing the Trainer Onboarding Process which includes conducting the fitness consultation, determining the right combination of personnel and tools for each member, and managing the retention score to ensure meaningful touch points for the lifetime of the member. While skills in training and programming are important, the FD will function more as the sales manager and leader of the entire fitness department. Our most successful Fitness Directors are people who:
  • Can grow our coaching program at our clubs by reaching monthly sales goals.
  • Can generate interest in our coaching programs by educating members on the benefits of our science-backed workouts.
  • Are effective at giving support, guidance, education, and coaching to our team of Personal Trainers and managers.
  • Encourage others to excel and do their best!
  • Are comfortable and confident with fitness program design and program instruction, and how to coach our Personal Trainer to demonstrate, coach, and cue exercises.
  • Promote and influence behavior change.
  • Develop relationships with all types of people.
  • Keep Personal Trainers accountable for showing up with a positive attitude so clients and customers are happy and engaged.DUTIES AND RESPONSIBILITIES:
    • Oversee the overall production of the Company's fitness training program by driving membership and training sales.
    • Communicate and implement campaigns as set forth by the Ownership.
    • Manage client interactions; coach trainers to manage client profiles and touch points.
    • Lead, inspire, and motivate a team of Personal Trainers on all aspects of personal training and on best practices.
    • Train Personal Trainers on how to effectively complete fitness consultations and sell personal training packages.
    • Train Personal Trainers on 1:1 training, small group training, and team training.
    • Review and analyze club reports and data to identify trends and areas of needed improvement and areas of opportunity.
    • Review and maintain client profiles for all clubs assigned.
    • Work with the company to forecast and determine monthly goals, communicate goals to team members, and hold them accountable.
    • Team building through strong leadership and development.
    • Taking on the responsibility of coaching sessions and provide coverage when Personal Trainers are not able to.
    • Oversee the hiring process for Personal Trainers to ensure candidates meet the company's needs and objectives.
    • Provide top line customer service to members, clients, and fellow employees.
    • Create a culture and community of fun, hardworking individuals who love helping others succeed.
    • Ensure club cleanliness and service standards are exceptional.
    • Potential travel up to 50% of the time.OTHER RESPONSIBILITIES
      • Deliver pre-designed workouts to 1:1 clients and to groups of 2+ members.
      • Program and implement individualized workouts for members.
      • Energize and motivate team members.
      • Build fitness attendance and retain current members/training clients.
      • Ensure the safety of participants in regard to heart rate and exercise technique.
      • Provide options and challenges for specific exercises to accommodate various skill levels.
      • Attend/lead weekly/monthly fitness staff meetings and required educational presentations.
      • Handle member concerns when applicable.
      • Sales and Marketing for Programming.
      • Proactive outreach to inactive members.
      • Provide exceptional member service.Please note: In order to provide the best customer service to our members and clients, this position is not a typical 9-5 job. You must be willing to work some evenings and some Saturdays.ESSENTIAL CHARACTERISTICS
        • Proactive.
        • Growth mindset.
        • Adaptable.
        • Strong work ethic.
        • Solution driven.
        • Collaborative.
        • Ability to multitask and work under pressure.
        • Detail oriented.REQUIREMENTS / QUALIFICATIONS
          • 5+ years of supervisory or management experience leading a winning team, preferably in a gym setting or a fitness-related position.
          • Fitness sales experience is required.
          • 4-year degree in a related field.
          • Have a strong knowledge of physiology, exercise technique, and body mechanics.
          • Must possess an active fitness certification/personal trainer certification from an AF fitness-approved education company such as ACSM, ACE, NASM, NSCA, ISSA, etc.
          • Current CPR/AED Certification.
          • 2-5 years of experience training 1:1 or groups in the fitness industry.
          • Proven ability to lead a winning sales team.
          • Ability to multi-task, prioritize and stay organized.
          • Positive, motivating, and effective interpersonal communication skills.
          • Innovative problem-solver with the ability to increase productivity.
          • Desire and capacity to train all fitness levels.
          • Manage time and schedules.
          • Possess excellent organizational and interpersonal skills.
          • Strong project management background.
          • Must be able to safely lift and move up to 50 lbs. and work in a gym setting. A Personal Training Manager will spend much of the day in the clubs on their feet.COMPENSATION$75,000 to $100,000 yearly earnings potential.
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Keywords: Anytime Fitness, Minneapolis , Fitness Director, Executive , Minneapolis, Minnesota