Market Development/Lead Generation Representative

Company: Inovalon, Inc.
Location: Minneapolis
Posted on: March 31, 2025

Job Description:

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Overview: The Market Development Representative I is responsible for prospecting, qualifying and generating new sales leads to support the Sales Team. This individual will be a highly motivated, self-starter with a strong sales dynamic, able to identify and develop new business prospects from multiple sources, including inbound marketing leads and prospect lists.

Duties and Responsibilities:
* Initiate outbound prospecting, qualifying, and contact verification for Inovalon services;
* Develop new business via telephone and mass communication such as email to introduce Inovalon services to prospect and existing customers;
* Identify appropriate buyers within the target market;
* Provide feedback to help identify prospects' pain points to help determine how the Inovalon solution will speak to those needs;
* Build and cultivate prospect relationships by initiating communications and follow-up communications;
* Work with the Director, Marketing and Director, Digital Marketing to develop and grow the sales pipeline;
* Use Customer Centric sales techniques, process, and pipeline milestones to manage sales;
* Utilize Salesforce.com for contact management, opportunity tracking, sales pipeline management;
* Other duties as requested and/or determined;
* Maintain compliance with Inovalon's policies, procedures and mission statement;
* Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
* Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
* Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Job Requirements:
* Recent college graduate (4 yr. degree required); work experience a plus
* Strong presentation phone skills;
* Excellent verbal and written communication skills;
* Good analytical skills;
* Ability to set and manage multiple priorities;
* Strong project management/organizational skills and exceptional attention to detail;
* Ability to build team unity; working with a cross-functional and diverse group;
* Self-motivated with strong organizational/prioritization skills; and
* Ability to work in a fast-paced environment and work effectively under pressure and meet deadlines.

Education:
* Bachelor's degree is required.

Physical Demands and Work Environment:
* Sedentary work (i.e., sitting for long periods of time);
* Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
* Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
* Subject to inside environmental conditions; and
* Travel for this position will include less than 5% locally usually for training purposes.
Inovalon Offers a Competitive Salary and Benefits Package
In addition to the base compensation, this position may be eligible for performance-based incentives.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That's why Inovalon offers a valuablewith a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.Base Compensation Range$17.79-$18.27 USDIf you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply. Inovalon is most interested in finding the best candidate for the job, and you may be just the right person for this or other roles.
By embracing inclusion, we enhance our work environment and drive business success. Inovalon strives to provide equal opportunities to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.
Inovalon is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.
To review the legal requirements, including all labor law posters, please visit this link

Keywords: Inovalon, Inc., Minneapolis , Market Development/Lead Generation Representative, Other , Minneapolis, Minnesota